A Rant...

So, it's been awhile since I've really gone on a rant about something. Well, TODAY'S THE DAY!!!

I am so fed up with these customer loyalty cards.

You know the ones I mean. The plastic credit-card thing they give you to not only take up space in your wallet, but also to hang on your already too-bulky keychain. I HATE them. Everytime I go into a store, someone is handing me a new card, and EVERY time I feel like screaming...or pulling out my wallet and showing them that there is no room for any more cards. Now, keep in mind, I am making a stand, so these are just the few I have left...and it is still enough. I know people who have 3 times this many, easily...


Now, because I am a reasonably smart individual, I DO understand the general idea behind these. They use them to collect data about the types of items you buy...demographics and all that crap. I'm sure it's all very useful and makes sense to the marketing-types. But from my point of view, it stinks. When is it enough? Did anyone ever think to wonder how many stores the average family frequents? It's ridiculous. And heaven help you if you end up at one of the stores without your card! It's either a long drawn-out process to get your info , or they just tell you that you can't get the sale price. WHATEVER. That's the s*** that makes me NOT want to shop at their store anymore.

I just want to write one of these executives and ask,

"Isn't it enough that I'm here shopping? Obviously, I like your store, or I wouldn't be here. Why can't we just go back to the days of a sales flyer that everyone could take advantage of just by showing up...not just the people who have their card??? "

And you know what really works my nerve? The ads that show this great sales price in huge red letters, and then in small white or black print, "With card". SO. ANNOYING.

Anyone with me on this?